Birmingham Breast Group

Birmingham Breast Group is a breast surgery clinic based in Birmingham that adopts a multidisciplinary approach to breast care, integrating expertise from various medical disciplines. BBG wanted a refreshed brand identity that emphasises their commitment to excellence, compassion, and personalised care for every patient.

The brand consists of a heart, enhancing softness and care, which takes a nod to BBG’s commitment to treating and supporting women who are going through breast cancer. The heart was directed as watermarks and patterns on their website design, bringing the whole new identity together.

In addition to BBG’s new visual identity, we were tasked with designing and developing a new website with a completely updated overhaul. A clean, subtle, and holistic new site, it consists of elegant typography and an overall pristine colour palette and bespoke design. Now with easy navigation throughout the site, improving user experience for the client’s audience.