REAL Clinic

The Brief

Real Clinic is a joint venture between three highly experienced members of the surgical community, aiming to provide safe, evidence-based treatments with high levels of care. Real came to us needing branding and a site for their launch, with printed materials and advertising to spread the word.

The Solution

An understanding was soon reached that this needed to be a clean and stripped back brand. We needed to deliberately steer clear of anything that showed glamour or luxury, instead always keeping the imagery honest and realistic. Real by name, and Real by nature. A simple and strong logo set up a website that had clean lines, open space, and no extravagances. Purity was always at the heart of the clinic and so the design mirrored their approach.

The Outcome

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