MAD Success

The Brief

Financial expert Lachlan Campbell began a mission to bring financial well-being to 1,000,000 young people by 2031, and to do so he needed an eye catching brand and YouTube presence.

The Solution

Aiming toward the Gen-Z demographic, MAD Success needed to engage visually and appeal in a way that financial institutions usually do not. It needed bold colours, down to earth language, and genuine representation in its imagery. We constructed a brand that put its messages first, leaving text uncluttered and upfront, with photography that never felt posed or fake.

The Outcomes

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