The Biohacking Clinic

The Brief

To create a bold new brand and website for the Manchester-based Biohacking Clinic, a service which facilitates highly accurate DNA testing for clients needing specific answers on vital health matters. We needed to convey a high tech service and the many benefits it offered, while not discouraging potential customers with content that looked overly in-depth and technical.

The Solution

Five simple icons were used to explain the key fields that the offered DNA tests focused on, and were used throughout the site to clearly mark areas of interest. A vivid orange was chosen for the branding, calling attention and creating a stark and less clinical look to the site’s pages and test packaging, deliberately stepping away from cold and healthcare related visuals.

The Outcomes

Insert stats from launch, traffic, social interactions? Or is this to focus on the design outcomes such as great new site, strong unique brand/place in the industry, and recognisable packaging?